Companies
Who owns the software you already pay for
Afterstack company pages cover HQ, founding year, attributed ownership or funding headlines, curated execs, and which catalog products sit under the parent. This layer is intel, not a quiz rank. Affiliates never apply.
Figures are attributed to company newsrooms, investor relations, or other public sources — or omitted. See data provenance.
Buyer-facing leave answers live in Afterstack guides, including what Airtable’s acquisition means for buyers.
Company intel
Recent company moves
The latest attributed M&A and funding headlines in this catalog. Each item links to the company briefing and the primary source.
Aug 4, 2026 · Ownership
AirtableAirtable announced it is joining Bending Spoons.
Airtable newsroom
Jun 30, 2026 · Ownership
HubSpotHubSpot agreed to acquire Warmly. Warmly described the agreement as announced, not closed.
Warmly blog
May 4, 2026 · Funding
SierraSierra is raising $950 million, led by Tiger Global and GV, at a valuation of over $15 billion.
Sierra blog
Mar 26, 2026 · Ownership
ForethoughtZendesk completed its acquisition of Forethought.
Zendesk newsroom
Jan 27, 2026 · Funding
DecagonDecagon raised $250 million Series D at a $4.5 billion valuation.
Decagon blog
11x
London, UK · Founded 2023
11x builds AI SDRs. Afterstack lists it as an Outreach-class substitute in sales engagement.
11x · #5 of 25 in Sales engagement
1 catalog product →
Ada
Toronto, Canada · Founded 2016
Ada is an AI customer-service platform Afterstack lists in the support AI-native crop.
Ada · #24 of 30 in Customer support
1 catalog product →
Adobe
San Jose, USA · Founded 1982
Public company (NASDAQ: ADBE).
Adobe Marketo Engage · #12 of 26 in Marketing
1 catalog product →
Airtable
San Francisco, USA · Founded 2012
Agreed to be acquired by Bending Spoons (announced 4 Aug 2026).
Airtable · #22 of 26 in Knowledge
1 catalog product →
Apollo
San Francisco, USA · Founded 2015
Apollo is the data-and-engagement platform Afterstack lists in sales engagement as an incumbent and a substitute depending on the job.
Apollo · #11 of 25 in Sales engagement
1 catalog product →
Ashby
San Francisco, USA · Founded 2018
Ashby is an AI-native ATS Afterstack lists as a Greenhouse and Lever substitute.
Ashby · #1 of 25 in Recruiting
1 catalog product →
Atlassian
Sydney, Australia · Founded 2004
Public company (NASDAQ: TEAM).
Confluence · #11 of 26 in Knowledge
1 catalog product →
Attio
London, UK · Founded 2019
Attio is an AI-native CRM in Afterstack’s CRM category — a frequent substitute when teams leave HubSpot or Salesforce.
Attio · #2 of 40 in CRM
1 catalog product →
Bending Spoons
Milan, Italy · Founded 2013
Privately held Italian technology group; acquirer of Airtable per August 2026 newsroom announcements.
Parent / acquirer →
Box
Redwood City, USA · Founded 2005
Public company (NYSE: BOX).
Box · #23 of 26 in Knowledge
1 catalog product →
Clarify
United States · Founded 2024
Clarify is an AI-native CRM Afterstack lists as a Pipedrive, HubSpot, and Salesforce substitute. The founders' 25 June 2025 post says they started the company in early 2024 and that it was then generally available.
Clarify · #1 of 40 in CRM
1 catalog product →
Clay
New York, USA · Founded 2020
Clay is an AI go-to-market data and enrichment platform Afterstack lists in sales engagement.
Clay · #22 of 25 in Sales engagement
1 catalog product →
Cognigy
Düsseldorf, Germany · Founded 2016
Owned by NiCE (acquired 2025-09-08).
Cognigy · #20 of 30 in Customer support
1 catalog product →
Common Room
Seattle, USA · Founded 2020
Common Room is community-led growth intelligence Afterstack lists as a HubSpot and Salesforce substitute for that job.
Common Room · #16 of 40 in CRM
1 catalog product →
Day AI
United States · Founded 2023
Day AI is an AI-native CRM Afterstack lists as a Salesforce and HubSpot substitute.
Day AI · #4 of 40 in CRM
1 catalog product →
Decagon
San Francisco, USA · Founded 2023
Decagon is an AI support agent Afterstack lists as a Zendesk and Intercom substitute.
Decagon · #21 of 30 in Customer support
1 catalog product →
Dropbox
San Francisco, USA · Founded 2007
Public company (NASDAQ: DBX).
Dropbox · #18 of 26 in Knowledge
1 catalog product →
Eightfold
Santa Clara, USA · Founded 2016
Eightfold is AI talent intelligence Afterstack lists as a Greenhouse and iCIMS-class recruiting substitute.
Eightfold · #20 of 25 in Recruiting
1 catalog product →
Freshworks
San Mateo, USA · Founded 2010
Public company (NASDAQ: FRSH).
Freshsales · #13 of 40 in CRM
2 catalog products →
Forethought
San Francisco, USA · Founded 2017
Acquired by Zendesk (completed 26 March 2026).
Forethought · #9 of 30 in Customer support
1 catalog product →
Front
San Francisco, USA · Founded 2013
Front is a shared inbox Afterstack lists as a Zendesk and Help Scout substitute when the job is customer email, not a full desk.
Front · #10 of 30 in Customer support
1 catalog product →
Genesys
Menlo Park, USA · Founded 1990
Hellman & Friedman and Permira remain majority equity owners; Salesforce and ServiceNow announced $1.5 billion of investment commitments (31 Jul 2025).
Genesys · #29 of 30 in Customer support
1 catalog product →
Glean
Palo Alto, USA · Founded 2019
Glean is AI enterprise search Afterstack lists as a Confluence and SharePoint-class knowledge substitute.
Glean · #19 of 26 in Knowledge
1 catalog product →
Gong
San Francisco, USA · Founded 2015
Gong is conversation intelligence. Afterstack lists it in sales engagement as an incumbent buyers compare to AI SDR and sequencer stacks.
Gong · #24 of 25 in Sales engagement
1 catalog product →
Mountain View, USA · Founded 1998
Subsidiary of Alphabet Inc. (NASDAQ: GOOGL).
Google Drive · #13 of 26 in Knowledge
1 catalog product →
Greenhouse
New York, USA · Founded 2012
TPG Growth and The Rise Fund are majority investors (announced January 2021).
Greenhouse · #9 of 25 in Recruiting
1 catalog product →
Hebbia
New York, USA · Founded 2020
Hebbia is AI search over complex documents Afterstack lists in the knowledge AI-native crop.
Hebbia · #21 of 26 in Knowledge
1 catalog product →
Help Scout
Boston, USA · Founded 2011
Help Scout is a human-friendly desk Afterstack lists as a support incumbent and a Zendesk substitute for smaller teams.
Help Scout · #2 of 30 in Customer support
1 catalog product →
Highspot
Seattle, USA · Founded 2012
Highspot is sales enablement Afterstack lists as a knowledge incumbent — not a wiki clone.
Highspot · #24 of 26 in Knowledge
1 catalog product →
HubSpot
Cambridge, USA · Founded 2006
Public company (NYSE: HUBS).
HubSpot · #21 of 40 in CRM
3 catalog products →
Intercom
Dublin, Ireland · Founded 2011
Intercom is the messenger-and-support incumbent. Fin is listed as its own product because teams shop Fin as the AI agent.
Intercom · #14 of 30 in Customer support
2 catalog products →
Intuit
Mountain View, USA · Founded 1983
Public company (NASDAQ: INTU).
Mailchimp · #4 of 26 in Marketing
1 catalog product →
Jasper
Austin, USA · Founded 2021
Jasper is AI content Afterstack lists in the marketing category as a substitute for content work inside automation incumbents.
Jasper · #21 of 26 in Marketing
1 catalog product →
Klaviyo
Boston, USA · Founded 2012
Public company (NYSE: KVYO).
Klaviyo · #5 of 26 in Marketing
1 catalog product →
Microsoft
Redmond, USA · Founded 1975
Public company (NASDAQ: MSFT).
Dynamics 365 Sales · #36 of 40 in CRM
4 catalog products →
monday.com
Tel Aviv, Israel · Founded 2012
Public company (NASDAQ: MNDY).
monday CRM · #27 of 40 in CRM
1 catalog product →
Notion
San Francisco, USA · Founded 2013
Notion is the all-in-one workspace Afterstack lists as a knowledge incumbent some teams leave for AI search.
Notion · #4 of 26 in Knowledge
1 catalog product →
Oracle
Austin, USA · Founded 1977
Public company (NYSE: ORCL).
Oracle Sales · #39 of 40 in CRM
3 catalog products →
Outreach
Seattle, USA · Founded 2014
Outreach is the sequencer incumbent Afterstack uses as a leave-candidate for AI-native sales engagement.
Outreach · #18 of 25 in Sales engagement
1 catalog product →
Paradox
Scottsdale, USA · Founded 2016
Acquired by Workday (completed 1 October 2025).
Paradox · #18 of 25 in Recruiting
1 catalog product →
People.ai
San Francisco, USA · Founded 2016
People.ai is revenue intelligence Afterstack lists as a Salesforce-adjacent CRM substitute, not a full CRM for every team.
People.ai · #28 of 40 in CRM
1 catalog product →
Pipedrive
New York, USA · Founded 2010
Vista Equity Partners (acquisition completed 2 Dec 2020).
Pipedrive · #11 of 40 in CRM
1 catalog product →
Pylon
San Francisco, USA · Founded 2022
Pylon is a B2B support platform Afterstack lists as a Zendesk and Intercom substitute.
Pylon · #3 of 30 in Customer support
1 catalog product →
Salesforce
San Francisco, USA · Founded 1999
Public company (NYSE: CRM).
Salesforce · #38 of 40 in CRM
4 catalog products →
Salesloft
Atlanta, USA · Founded 2011
Merged with Clari (completed 3 Dec 2025, per Salesloft newsroom).
Salesloft · #19 of 25 in Sales engagement
1 catalog product →
Sana
Stockholm, Sweden · Founded 2016
Acquired by Workday (completed 4 November 2025).
Sana · #15 of 26 in Knowledge
1 catalog product →
SAP
Walldorf, Germany · Founded 1972
Public company (NYSE: SAP / ETR: SAP).
SAP Sales Cloud · #40 of 40 in CRM
2 catalog products →
ServiceNow
Santa Clara, USA · Founded 2004
Public company (NYSE: NOW).
ServiceNow CSM · #27 of 30 in Customer support
1 catalog product →
Sierra
San Francisco, USA · Founded 2023
Sierra is an AI customer-experience agent Afterstack lists in the support AI-native crop.
Sierra · #22 of 30 in Customer support
1 catalog product →
Talkdesk
San Francisco, USA · Founded 2011
Talkdesk is a cloud contact center Afterstack lists as a support incumbent.
Talkdesk · #18 of 30 in Customer support
1 catalog product →
Typeface
Palo Alto, USA · Founded 2022
Typeface is enterprise generative content Afterstack lists in marketing.
Typeface · #23 of 26 in Marketing
1 catalog product →
Warmly
San Francisco, USA · Founded 2020
Agreement to be acquired by HubSpot (announced 30 June 2026, not described as closed).
Warmly · #12 of 40 in CRM
1 catalog product →
Workday
Pleasanton, USA · Founded 2005
Public company (NASDAQ: WDAY).
Workday Recruiting · #19 of 25 in Recruiting
1 catalog product →
Writer
San Francisco, USA · Founded 2020
Writer is an AI writing and governance platform Afterstack lists in marketing.
Writer · #24 of 26 in Marketing
1 catalog product →
Zendesk
San Francisco, USA · Founded 2007
Privately held after a 2022 take-private.
Zendesk · #8 of 30 in Customer support
2 catalog products →
Zoho
Chennai, India · Founded 1996
Zoho is the Chennai-based suite vendor. Afterstack lists Zoho CRM, Bigin, and Zoho Desk as distinct buys.
Zoho CRM · #26 of 40 in CRM
3 catalog products →
Coda
San Francisco, USA · Founded 2014
Owned by Superhuman (formerly Grammarly). Acquisition agreed 17 Dec 2024; the 5 Nov 2025 rebrand lists Coda as a Superhuman product.
Coda · #9 of 26 in Knowledge
1 catalog product →
Copy.ai
Nashville, USA · Founded 2020
Acquired by Fullcast (announced 15 October 2025).
Copy.ai · #22 of 26 in Marketing
1 catalog product →
Drift
Boston, USA · Founded 2015
Acquired by Salesloft (13 February 2024). Salesloft merged with Clari (completed 3 Dec 2025).
Drift · #26 of 26 in Marketing
1 catalog product →
Employ
Catalog vendor
Parent of JazzHR, Lever, and Jobvite.
Parent / acquirer →
Fullcast
Salt Lake City, USA
Acquirer of Copy.ai (announced 15 October 2025).
Parent / acquirer →
JazzHR
Pittsburgh, USA · Founded 2009
Owned by Employ, Inc.
JazzHR · #11 of 25 in Recruiting
1 catalog product →
Jobvite
Indianapolis, USA · Founded 2006
Owned by Employ, Inc.
Jobvite · #12 of 25 in Recruiting
1 catalog product →
Lever
San Francisco, USA · Founded 2012
Acquired by Employ, Inc. (announced 5 August 2022).
Lever · #10 of 25 in Recruiting
1 catalog product →
NiCE
Catalog vendor
Public company (NASDAQ: NICE).
Parent / acquirer →
SmartRecruiters
San Francisco, USA · Founded 2010
Acquired by SAP (completed 11 September 2025).
SmartRecruiters · #8 of 25 in Recruiting
1 catalog product →
Superhuman
Founded 2009
Formerly Grammarly. Lists Coda as a product as of the 5 Nov 2025 rebrand.
Parent / acquirer →