Clarify

What this company page is allowed to say

This is the company briefing for Clarify, not the quiz and not a head-to-head. Afterstack files one software product under this parent, in the CRM category, and lists it as a substitute for Pipedrive, HubSpot, and Salesforce. Category rank uses the neutral category profile. Affiliate status is not an input. Clarify does have a referral URL on the product briefing. That URL can be sponsored when you leave Afterstack for the vendor. It does not change the standing printed above.

The catalog records headquarters as the United States and a founding year of 2024. Those fields match the only origin story the company published on the page opened for this check. They are not a street address. No city, headcount, or office lease appeared on the pricing page, the security page, or the 25 June 2025 post.

Ownership is not listed because none of those pages describes an acquirer. Afterstack does not invent a parent. If a later announcement names a buyer, the ownership line should change only with that URL. Until then the honest line is that ownership was not published on the pages checked 21 October 2026.

Founders, funding, and general availability

The post titled Clarify raises $22.5m and is now generally available is dated 25 June 2025 and is signed by Patrick Thompson and Ondrej Hrebicek, each labeled co-founder. It says that in early 2024 they had stable jobs and young families, and that they started Clarify then. It says the company had raised $22.5 million in total funding from USVP and Gradient, alongside Madrona, Recall, Essence, Ascend, New Normal Fund, Fika, and other individual investors. It says the product was live and open to the public. It does not label the $22.5 million as the size of one round, even though the URL path says series-a. It does not name a valuation, a board seat, or a revenue figure. Afterstack repeats the total and the fund names and stops.

The same post states that sellers still spend 72 percent of their time doing everything but selling. The paragraph does not link a survey. Treat that percentage as the company's claim, not as an Afterstack statistic. The strategic sentence that is usable without the percentage is their own: they started with the CRM because they wanted the rest of go-to-market to orbit it.

A later link on that page points at a 21 July 2026 note titled Welcoming Seam AI. This check did not open that note. Do not describe an acquisition, a partnership scope, or a product merge from a title alone. The company page press rail cites the June 2025 post because that is the document that was read.

How the company charges

The pricing page says you pay for work the AI does, not for seats. Free is $0 and includes 1,000 credits a month, 20,000 records, one active campaign, and unlimited seats. Starter is $50 a month, 5,000 credits, advanced enrichment up to 250,000 records, five campaigns, and custom objects. Growth starts at $1,000 a month with an annual credit pool the page describes as sized with you, workflow automation, and a dedicated CSM. The comparison grid is tighter than the hero cards: Growth shows 750,000 records, 10 objects, and 20 campaigns, while the hero says unlimited records. Both sentences are on the page. Enterprise is custom and is where SAML, OIDC, and SCIM are listed.

The FAQ defines credits with examples, not with your forecast. A meeting summary is given as 30 credits. A campaign email is given as 1 credit. Enrichment and meeting recording are described as free of credits. You can disable overages and individual credit-using features. Notices fire at 80, 90, and 100 percent. At zero, AI features pause and the notetaker is described as still joining. Paid workspaces can buy on-demand credits with a spend cap. None of this is a per-seat CRM price, which is why the catalog stores a $0 start and a usage model with a free plan, and why a buyer comparing seat stickers has to read the note.

CRM migration is blank until Growth, where the cell says talk to sales. Support is docs on Free, chat and email on Starter, and a dedicated CSM on Growth. Billing is monthly or annual on Starter and annual on Growth. Credits on Free and Starter are a monthly bucket without rollover. Growth is an annual pool. Those are the commercial constraints a procurement checklist can actually copy.

Security the company states, and security it does not

The security page was last updated 2 September 2026. It says customer data lives on AWS in the United States, encrypted in transit and at rest, with encrypted backups and annual recovery testing. EU hosting is described as planned, not available. Production access is limited to essential engineering and support, with multi-factor authentication, role-based access, and audit logs. SOC 2 Type 2 is stated as a completed compliance claim. A HIPAA BAA and a GDPR DPA with standard contractual clauses are available on Growth and above. SSO and SAML are listed as product features, and SCIM is contact us.

The catalog flags SOC 2 and SSO as true, which tracks those sentences, and flags self-host as false, which tracks US cloud hosting rather than a customer-run install. The page does not publish a penetration-test letter in the text that rendered, though it says external penetration testing happens annually. It does not name a trust-center PDF in the sentences read here. If a security review needs the report, that is a sales request, which is also what the Enterprise row offers.

Do not promote the SOC 2 sentence into a promise about Salesforce-grade sharing rules. Advanced permissions appear on Growth in the pricing grid. Role-based access in that grid is blank until a later column. The security page and the pricing grid use different headings for access control. Quote the page you mean.

What buyers should worry about

The company has been public, by its own post, since June 2025, and the founders say they started in early 2024. That is a short operating history next to Salesforce or Pipedrive. References will be thin. The migration cell says talk to sales rather than naming a self-serve importer for every incumbent. The CSV help article is the concrete path: separate files for companies, people, and deals, 30 megabytes, headers on row one, and a company-column rule that fails the row if the company is not already there. Domain matching later links a person to a company and skips free inboxes such as Gmail. That is a useful importer. It is not a history of emails, automations, or forecasts.

The catalog does not flag a marketplace, a mobile app, or calling. The pricing page lists integrations for Google, Microsoft, HubSpot, LinkedIn, and Zapier on every paid and free column that was read, and marks LinkedIn automation as coming. A team that needs a dialer or an app store should believe the catalog flags until the company publishes those products. A team that needs SAML on day one is on the custom Enterprise conversation, not on the $50 plan.

Editorial scores on the product briefing are Afterstack's, on a 1 to 10 scale: AI-native 9, speed to live 7, ease of use 7, reporting 6, customization 6, value 7, data migration 6. They are not a customer survey. They explain why the default leave quizzes often place this product near the top, and they also explain what it does not win. Reporting and customization are mid-pack on purpose. If your leave reason is a forecast factory or a hundred custom objects, read the Growth and Enterprise rows before you treat a high AI-native score as a full platform.

The honest summary is a young US company, two named co-founders, a stated $22.5 million total raise, usage pricing with a real free tier, SOC 2 Type 2 claimed by the company, and no published owner. Use the product briefing for scores, the compare pages for a specific incumbent, and the migration pairs for the file rules. This page does not rank Clarify against its siblings.

Where this company sits in the lists, and where it does not

Category rank on the block below keeps every CRM in the category, incumbents included. The replace quizzes do the opposite: they remove the incumbent you are leaving and then score. On the default leave lists for Salesforce, HubSpot, and Pipedrive, Clarify is currently first at 80 and Attio is second at 79. That order is a quiz result. This company page does not set it, and a funding total does not either. If your constraint is a marketplace, a dialer, or a vendor with a decade of references, the default order is the wrong exhibit and the quiz is the right one. Affiliates never move either list. The referral URL on the product briefing is sponsored only when you click out to the vendor.

The product flags worth repeating beside the funding post are the ones a security or IT reviewer will ask about after they finish the ownership question. The catalog marks a marketplace, a mobile app, and calling as absent, and marks custom objects, Gmail, Outlook, SSO, and SOC 2 as present. The security page's SOC 2 Type 2 sentence is the company's claim, last updated 2 September 2026, not a PDF this check downloaded. EU hosting is described as planned. The pricing grid's hero says unlimited records on Growth and the comparison grid says 750,000. Both lines were on the page. A company briefing that picks one of them is editing the vendor.