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Keap vs HubSpot

Keap versus HubSpot

This page compares Keap and HubSpot for teams choosing a CRM — or leaving one of them. Afterstack attributes are editorial 1–10 scores. Affiliate status is not in the table.

What this page answers

This page compares Keap and HubSpot for teams choosing a CRM — or leaving one of them. Afterstack attributes are editorial 1–10 scores. Affiliate status is not in the table.

Pick Keap when coaches and local services matter more. Pick HubSpot when inbound-led teams that want marketing and sales in one suite matter more.

Who should pick which

Keap is for coaches and local services and email + payments + CRM in one. HubSpot is for inbound-led teams that want marketing and sales in one suite and companies that want a real free CRM on-ramp before they pay for Hubs.

When not to switch

Skip Keap if you are B2B enterprise sales. Skip HubSpot if you are teams that only need a thin pipeline CRM. A vs page is not a reason to migrate a CRM that already works.

Attribute scores

Editorial 1–10, scaled to 100 here. Not paid placement.

AI-native

Keap40
HubSpot60

Ease of use

Keap50
HubSpot60

Speed to live

Keap50
HubSpot60

Reporting

Keap50
HubSpot70

Customization

Keap60
HubSpot80

Value

Keap50
HubSpot50

Relationships

Keap40
HubSpot50

Outbound

Keap50
HubSpot60

Migration notes

Keap scores 5/10 on migration and 5/10 on speed-to-live. HubSpot scores 7/10 and 6/10. HubSpot is the faster first month on those scores. Confirm data export with the vendor.

Questions teams actually ask

Is Keap better than HubSpot?+

Not as a blanket claim. Keap leads on value. HubSpot leads on AI-native. Afterstack does not sell a winner.

Which is cheaper, Keap or HubSpot?+

Keap: From $199/mo. HubSpot: Free plan. HubSpot has the lower starting price in our catalog. We do not score affiliate payouts.

Which is easier to implement?+

Keap speed-to-live 5/10; HubSpot 6/10. Ease of use is 5/10 vs 6/10. That is editorial, not a partner quote.

Does Keap replace HubSpot for small teams?+

Keap lists team sizes solo, startup, smb. HubSpot lists startup, smb, midmarket, enterprise. Small-team fit also depends on free plans (Keap: no; HubSpot: yes).

When should you stay on the incumbent?+

If one of these is already working and the other does not cover B2B enterprise sales, stay. Run the quiz if you are actually leaving Salesforce, HubSpot, or Pipedrive.

Keep going

Take the 12-step quiz

Trust: How we rank · data provenance · disclosure