Adobe Marketo Engage
Custom pricing
The B2B marketing automation incumbent Adobe still sells to enterprise ops.
View profileCheck fitMarketing · Marketing automation
Marketing automation after the second CRM in the cloud
The job is the marketing database and the journeys on top of it — scoring, programs, and a handoff sales will actually work. Afterstack filters on the marketing-automation flag and automation use case the Marketing quiz already scores. Affiliates never change the order.
20 products in this job, filtered from the Marketing catalog with the same use-case signals as the quiz. Affiliate programs are not an input. Specialists stay outside the software rank.
ActiveCampaign is cataloged as an email-automation platform that grew a CRM, and it is filed in CRM rather than on this marketing list. Afterstack may earn a commission through /go/activecampaign. That does not change a score or a rank. Disclosure.
Inclusion criteria
A shallow job inside a live category — not a sprawling directory taxonomy. Paid placement cannot buy a row.
- Marketing catalog products with a marketing-automation flag or an automation use case — the quiz dimension.
- Incumbents people leave when the MAP became a second CRM, plus substitutes that are still a real automation suite.
- AI writers and personalization layers belong on other jobs. We do not dump the whole category onto this page.
- Agencies stay in Services. They never rank with software.
Incumbents people leave
Start from the system you already pay for. These are not quiz winners — they are leave-candidates that still match this job.
HubSpot Marketing Hub
Free plan
The inbound marketing SKU attached to the HubSpot CRM a generation of teams already run.
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Mailchimp
Free plan
The SMB email incumbent — audiences, campaigns, and a friendly on-ramp.
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Oracle Eloqua
Custom pricing
Enterprise marketing automation incumbent on the Oracle cloud.
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Salesforce Account Engagement
Custom pricing
Pardot under a new badge — Salesforce’s B2B automation incumbent.
View profileCheck fitSalesforce Marketing Cloud
Custom pricing
Enterprise MAP incumbent — journeys, email, and a services army.
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6sense
Custom pricing
ABM and buying-intent incumbent — who is in-market before they fill the form.
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Braze
Custom pricing
Customer engagement platform — mobile, in-app, and lifecycle for product-led companies.
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Demandbase
Custom pricing
ABM platform incumbent — accounts, ads, and GTM data in one go-to-market cloud.
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SAP Emarsys
Custom pricing
SAP’s customer engagement suite — lifecycle for retail and CPG at enterprise scale.
View profileCheck fitAI-native crop for this job
Editorial AI-native score 8+, not an incumbent, and not already owned by an incumbent in this category. A pending acquisition stays here and is labeled on the card.
Commerce experience platform — search, merchandising, and lifecycle AI.
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AI-native customer experience — journeys, personalization, and messaging in one GTM cloud.
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AI website personalization for B2B accounts — not another email MAP.
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Enterprise AI for marketing language — motivation, not just more emails.
View profileCheck fitAlso a fit for this job
Listed substitutes for this job that sit outside the independent AI-native crop, including products an incumbent already owns.
Brevo
Free plan
Formerly Sendinblue — email, SMS, and a CRM-ish suite at SMB prices.
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Customer.io
From $100/mo
Behavioral messaging for product-led teams — events in, messages out.
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Drip
From $39/mo
Ecommerce CRM and email — Nosto-owned lifecycle for storefronts.
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Iterable
Custom pricing
Cross-channel lifecycle — experiments, journeys, and AI decisioning.
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Klaviyo
Free plan
Commerce-native email and SMS — the Mailchimp successor for stores.
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Omnisend
Free plan
Ecommerce marketing automation — email, SMS, and push for storefronts.
View profileCheck fitOther jobs in Marketing
High-intent jobs only, mapped to live quiz dimensions. We do not sprawl this list.
Compares
Selective pairs where both products match this job. Affiliate programs never change the order.
Replace an incumbent
Scored alternatives for incumbents that match this job.
- Replace 6senseABM and buying-intent incumbent — who is in-market before they fill the form.
- Replace Adobe Marketo EngageThe B2B marketing automation incumbent Adobe still sells to enterprise ops.
- Replace BrazeCustomer engagement platform — mobile, in-app, and lifecycle for product-led companies.
- Replace DemandbaseABM platform incumbent — accounts, ads, and GTM data in one go-to-market cloud.
- Replace HubSpot Marketing HubThe inbound marketing SKU attached to the HubSpot CRM a generation of teams already run.
- Replace MailchimpThe SMB email incumbent — audiences, campaigns, and a friendly on-ramp.
- Replace Oracle EloquaEnterprise marketing automation incumbent on the Oracle cloud.
- Replace Salesforce Account EngagementPardot under a new badge — Salesforce’s B2B automation incumbent.
- Replace Salesforce Marketing CloudEnterprise MAP incumbent — journeys, email, and a services army.
- Replace SAP EmarsysSAP’s customer engagement suite — lifecycle for retail and CPG at enterprise scale.
Questions teams actually ask
What is the automation job?+–
Marketing automation — journeys, scoring, the database — the Marketing quiz option. This page is that filter, not a full marketing encyclopedia.
Why are AI writers not all here?+–
Because a content studio is a different daily job. See the AI content job. Briefings say when a product is not a 1:1 automation suite.
Do paid listings change this order?+–
No. Affiliate programs and claimed profiles never move this list or a Marketing quiz rank.
Buyer guides
Afterstack-owned answers to leave questions — not a cloned software directory.
Category: Marketing · all categories · methodology · guides