Find the marketing stack that should come next

What this quiz scores

These are the live inputs. A published score is 0–100 against a perfect match for your answers. Affiliate links are not an input.

1. 1. What are you replacing? We will not recommend the automation suite or content tool you are already trying to leave.
2. 2. How big is the team that will live in it? A founder sending campaigns and an enterprise ops floor fail in opposite ways.
3. 3. What is the job this system has to do? Pick the work that would make you open it every day — automation, AI content, personalization, lifecycle, or ABM.
4. 4. What motion has to work on day one? B2B lead-gen clouds and ecommerce lifecycle tools share a category name and almost nothing else.
5. 5. How should email connect? A marketing stack that cannot see the inbox becomes a second job.
6. 6. How much should AI do in marketing? This is a hard filter if you say dealbreaker. We score AI-nativeness, not a copilot bolted onto journeys.
7. 7. When does it need to be live? Implementation speed is a scored attribute. An enterprise marketing cloud loses if you need this week.
8. 8. What is the monthly budget, roughly? List prices are starting points. Enterprise marketing-cloud quotes are treated as unconstrained.
9. 9. Do you need a free plan to start? A free plan is a hard filter. A trial is not the same thing.
10. 10. What does this have to talk to? Open APIs and marketplaces are catalog flags — not a paid boost.
11. 11. Where does the data need to live? Self-host and compliance are hard filters when you require them.
12. 12. Any single feature that is a dealbreaker? If you pick one, products without it are removed before scoring.

Default shortlist: replacing Adobe Marketo Engage

14 products in this catalog name Adobe Marketo Engage in their replaces list, which is the most common replacing choice here. Scores below are the live quiz for that path: What are you replacing? — Adobe Marketo Engage; How big is the team that will live in it? — 200+; What is the job this system has to do? — Marketing automation — journeys, scoring, the database; What motion has to work on day one? — B2B — leads, scoring, sales handoff; How should email connect? — Either is fine — just sync it; How much should AI do in marketing? — Important — it should write, personalize, or decide; When does it need to be live? — This month; What is the monthly budget, roughly? — $60+ per user or custom is fine; Do you need a free plan to start? — A free trial is enough; What does this have to talk to? — Must write back to the CRM via API; Where does the data need to live? — SSO / SOC 2 style compliance is required; Any single feature that is a dealbreaker? — None — just rank the best fit. A different answer changes the order. This is not a paid ranking.

1. 1 · score 79

   Customer.io

   Behavioral messaging for product-led teams — events in, messages out.

2. 2 · score 75

   6sense

   ABM and buying-intent incumbent — who is in-market before they fill the form.

3. 3 · score 74

   Iterable

   Cross-channel lifecycle — experiments, journeys, and AI decisioning.

4. 4 · score 74

   Persado

   Enterprise AI for marketing language — motivation, not just more emails.

5. 5 · score 73

   Insider One

   AI-native customer experience — journeys, personalization, and messaging in one GTM cloud.

Best AI-native Adobe Marketo Engage alternatives (2026)