Outreach → Clay

Catalog plan outline

General guidance from the Afterstack catalog for Outreach → Clay. Not Outreach or Clay vendor documentation.

Migration friendliness

Outreach 6/10 · Clay 6/10

Speed to live

Outreach 4/10 · Clay 6/10

Catalog migration difficulty

Outreach high · Clay medium

Data to export from Outreach

• pipeline and deal records
• sequences and cadences
• call and voice logs
• synced email and calendar links
• workflow rules
• saved reports
• installed marketplace apps
• AI assistant configuration
• records for the catalog use cases: outbound, sequences

How the catalogs differ

• Clay is flagged for custom objects. Collapse unused fields before loading them.
• Clay is not flagged for: pipeline and deal records, sequences and cadences, call and voice logs, installed marketplace apps.
• Clay adds catalog flags Outreach does not have: custom objects.
• Outreach is flagged with an open API, which is the export path to test.
• Clay is flagged with an open API for the load.
• Outreach is cataloged as a fit for: Enterprise SDR orgs.
• Clay is cataloged as a fit for: GTM engineers.

Phases

1. Export

   Take Outreach as the source of truth for this pair. Export pipeline and deal records; sequences and cadences; call and voice logs; synced email and calendar links; workflow rules; saved reports; installed marketplace apps; AI assistant configuration; records for the catalog use cases: outbound, sequences. The default enterprise sales-engagement platform — sequences, calls, and a lot of admin.

2. Map

   Load into Clay only after the field map is written down. AI-native GTM data workbench — enrich, research, and write the first touch. Clay is flagged for custom objects. Collapse unused fields before loading them.

3. Prove a sample

   Clay scores 6/10 on speed to live and 6/10 on migration friendliness. Run one sample load and one report the team already uses in Outreach before a full cutover.

4. Cut over

   Outreach scores 6/10 on migration friendliness and is marked high difficulty in the catalog. Keep Outreach readable until the team is working in Clay. Outreach is the procurement-safe sales engagement suite: sequences, dialer, analytics, and a platform that grew around SDR teams. AI features have been added onto a sequencer that was not designed as an autonomous seller. This is the incumbent many teams are trying to leave.

Outreach to Clay: what the vendor docs actually cover

Linked sentences come from vendor documentation opened for this page. Everything else is general guidance, not Outreach or Clay vendor documentation. This section does not move data and does not change the catalog outline above.

What to export from Outreach

Outreach's support home, opened on 2026-10-12, rendered an almost empty portal and a message that nothing was found. No article describing an Outreach sequence export, a prospect CSV, or a call-log download was opened. This page does not invent those steps. The catalog still describes Outreach as an enterprise seat plus a platform quote. That catalog note was not re-proven on a pricing table, because no pricing table was retrieved in this pass either. The only honest export statement is the negative one: the support portal did not yield a procedure.

• Outreach support home — checked 2026-10-12

How Clay imports

Clay's pricing page was opened and disagrees with itself, so this pair does not pick a starting price. The free row lists 500 actions a month and 100 data credits a month, and also 6,000 actions a year and 1,200 data credits a year, plus unlimited seats and tables, a 200-row cap, bring-your-own API key, and a 14-day trial. The Launch card's headline shows $167 a month and also the phrases starts at $54 a month and starts at $60 a month, with action sliders. The Growth card's headline shows $446 a month and also starts at $185 a month and starts at $205 a month. Later summary text says Launch starts at $185 a month and Growth starts at $495 a month, which does not match the cards. Enterprise is custom and mentions an annual commitment. Data credits are described as starting at five cents. Actions are described as starting at less than one cent. The catalog's From $149/mo matches none of those published figures. The catalog was not edited. Customer quotations on the page, including enrichment multiples, are not used. Clay's docs URL returned 404. A university URL returned 200 and was not read, so it is not a source and not an Outreach importer. No Clay page opened here says it loads Outreach sequences.

• Clay pricing — checked 2026-10-12

Object and field mapping

• Outreach prospects are the conceptual source for rows in a Clay table. No Outreach export article was opened, so the column names are unknown.
• Outreach sequences and cadences have no landing object in the Clay pricing page. A table is not a sequence.
• Call logs and email history are catalog ideas on the Outreach side. They were not in an export article, and Clay's price page does not list them.
• Clay actions and data credits are meters. They are not fields in an Outreach file.
• A 200-row free table is a product limit, not a mapping rule. It does say a test load on Free cannot be a full book of prospects.
• Bring-your-own API key is a Clay free-row feature. It is not an Outreach credential.

What will not carry over

• An Outreach export procedure. The support home was empty.
• Sequence steps, templates, and reply rules, until a real Outreach article exists.
• A single Clay starting price. The page publishes conflicting figures, and $149 is not among them.
• Customer claims about enrichment speed.
• The unread Clay university site. It returned HTTP 200 and was not used.
• A documented Outreach-to-Clay connector.

Cutover checklist

1. Do not write an Outreach click-path from memory. The support portal did not provide one.
2. Ask Outreach for the current export article and replace this section when it exists.
3. On Clay, quote the conflicting Launch and Growth figures side by side. Do not average them.
4. Ignore the catalog's $149 when talking to finance. Tell them the page conflicts.
5. Use the free row's 200-row cap as the maximum sample, not as the production load.
6. Keep Outreach as the system of record. Nothing opened here is a destination format.
7. Skip testimonials when someone asks for evidence of a faster enrichment.
8. If a Clay docs page appears later, read it before claiming an import. The docs URL tried here 404'd.

Common pitfalls

• Picking $167, or $54, or $185, as the Launch price. The page says more than one.
• Treating later summary text as a correction of the cards without saying they disagree.
• Citing the university site that was not read.
• Describing a prospect CSV that the Outreach portal did not document.
• Editing the catalog to force $149 to match a number that is not on the page. Out of scope for this cutover.

Related catalog pages

• Best AI-native Outreach alternatives (2026) — Which tool, compared
• What should replace Outreach? — Switch narrative
• Clay product page — AI-native GTM data workbench — enrich, research, and write the first touch.
• Clay vs Outreach — Head-to-head already in the catalog
• Sales engagement category — Catalog hub for this category