Adobe Marketo Engage → Mutiny

Catalog plan outline

General guidance from the Afterstack catalog for Adobe Marketo Engage → Mutiny. Not Adobe Marketo Engage or Mutiny vendor documentation.

Migration friendliness

Adobe Marketo Engage 5/10 · Mutiny 5/10

Speed to live

Adobe Marketo Engage 2/10 · Mutiny 6/10

Catalog migration difficulty

Adobe Marketo Engage high · Mutiny medium

Data to export from Adobe Marketo Engage

• custom objects
• synced email and calendar links
• workflow rules
• saved reports
• campaign and automation records
• installed marketplace apps
• AI assistant configuration
• records for the catalog use cases: automation

How the catalogs differ

• Adobe Marketo Engage is flagged for custom objects. Mutiny is not, so the map is a redesign rather than a field-for-field copy.
• Mutiny is not flagged for: custom objects, installed marketplace apps.
• Adobe Marketo Engage is flagged with an open API, which is the export path to test.
• Mutiny is flagged with an open API for the load.
• Adobe Marketo Engage is cataloged as a fit for: Enterprise B2B ops.
• Mutiny is cataloged as a fit for: B2B website personalization.

Phases

1. Export

   Take Adobe Marketo Engage as the source of truth for this pair. Export custom objects; synced email and calendar links; workflow rules; saved reports; campaign and automation records; installed marketplace apps; AI assistant configuration; records for the catalog use cases: automation. The B2B marketing automation incumbent Adobe still sells to enterprise ops.

2. Map

   Load into Mutiny only after the field map is written down. AI website personalization for B2B accounts — not another email MAP. Adobe Marketo Engage is flagged for custom objects. Mutiny is not, so the map is a redesign rather than a field-for-field copy.

3. Prove a sample

   Mutiny scores 6/10 on speed to live and 5/10 on migration friendliness. Run one sample load and one report the team already uses in Adobe Marketo Engage before a full cutover.

4. Cut over

   Adobe Marketo Engage scores 5/10 on migration friendliness and is marked high difficulty in the catalog. Keep Adobe Marketo Engage readable until the team is working in Mutiny. Marketo is the engagement programs, scoring, and ops language a generation of B2B marketers learned. It is powerful, expensive to staff, and not AI-native. This is the incumbent content/automation teams leave for AI-native writing, personalization, or simpler stacks.

Adobe Marketo Engage to Mutiny: what the vendor docs actually cover

Linked sentences come from vendor documentation opened for this page. Everything else is general guidance, not Adobe Marketo Engage or Mutiny vendor documentation. This section does not move data and does not change the catalog outline above.

What to export from Adobe Marketo Engage

Adobe's Bulk Lead Extract page, last updated October 7, 2026 and opened 2026-10-17, pulls people, not programs. You create a job with POST /bulk/v1/leads/export/create.json, name the fields, pass exactly one filter, and pick CSV, TSV, or SSV. Omitting the format yields CSV. Column headers can be renamed. The API user needs Read-Only Lead, Read-Write Lead, or both. A createdAt or updatedAt window is at most 31 days and must be ISO-8601 without milliseconds. updatedAt, smartListName, and smartListId are unavailable on some subscriptions and fail with error 1035. A static list returns members as of the moment processing starts, not a historical membership. Enqueue the job, then poll status. Status refreshes every 60 seconds, and the page says not to poll faster. Download with GET /bulk/v1/leads/export/{exportId}/file.json when status is Completed. Empty fields are the token null. Status values include Created, Queued, Processing, Canceled, Completed, and Failed. The file is people and the fields you named. It is not campaigns, programs, landing pages, or emails. Adobe's Marketo product marketing URL was not used for a price on this pass because this check did not load a fee there. The catalog's null starting price and custom model match the absence of a sticker in the extract documentation, which was never a price page. A trial is not stated on the extract page.

• Marketo bulk lead extract — checked 2026-10-17

How Mutiny imports

Mutiny's pricing page, opened the same day, is a personalization product, not a Marketo importer. Free is 0 dollars a month, up to 5 teammates, 5 daily credits and up to 30 a month per seat, unlimited integrations for 30 days, 5 templates, 5 routines per user, and 5 projects per user. Business is 50 dollars per month, unlimited teammates, 50 credits, unlimited templates, and visitor-intelligence analytics that the page names for Outreach and Salesloft. Enterprise starts at 40,000 dollars a year and adds SSO, a custom MSA, a dedicated growth strategist, onboarding support, and a Salesforce integration line. Marketo is not named. No public import docs for a Marketo cutover were on that page. Onboarding for anything beyond the printed cards is not specified. Rechecked 2026-10-19, the catalog stores a $0 starting price, a free plan, and a note with Business at $50 a month and Enterprise from $40,000 a year. The trial flag was left as it was, because the page's Start for free label is the free plan and does not state a separate trial length. Website experiences stay a Mutiny concern. Marketo programs stay in Marketo unless you rebuild them. The 30-day unlimited-integrations line on Free is a commercial limit, not an import specification.

• Mutiny pricing — checked 2026-10-17

Object and field mapping

• A Marketo lead, called a person on the extract page, is a row of fields you listed. Mutiny's cards do not name a person object or a column.
• A static list is a membership snapshot at job start. It is not a Mutiny segment. The pricing page never says segment.
• Programs, campaigns, and emails are absent from the lead file. Mutiny's blueprints are page types such as landing pages and decks, not Marketo programs.
• Visitor intelligence on the Business card names Outreach and Salesloft. It does not name Marketo.
• Salesforce integration is an Enterprise bullet. Marketo is a different system. Do not read that bullet as a Marketo connector.
• Credits on Mutiny are a usage meter. They are not Marketo lead fields.
• The 31-day filter window is an Adobe constraint on one job. It is not a Mutiny limit.

What will not carry over

• Programs, smart campaigns, landing pages, and emails. The lead extract does not contain them.
• A named Marketo importer inside Mutiny. The pricing page does not describe one.
• Historical list membership. A static-list filter is whoever is a member when the job starts.
• updatedAt filters on subscriptions that return 1035.
• A claim that Mutiny has no free plan. The pricing page prints Free at $0, and the catalog hasFreePlan flag is now true.
• A Marketo list price. None was loaded.
• Outreach or Salesloft analytics as if they were part of this pair. They are a Mutiny bullet, not a destination.

Cutover checklist

1. Create the lead job with one filter. A 31-day createdAt window is the safe filter if smart lists are disabled.
2. Poll no faster than every 60 seconds. Download only after Completed, and treat null as empty.
3. Do not describe the file as a program backup. It is people.
4. Ask Mutiny whether any Marketo connector exists beyond the pricing page. This check did not find one.
5. Keep Marketo as the system of record for scoring and sends. Mutiny's cards are website personalization and assets.
6. If you buy Free, calendar the 30-day integrations limit. The page does not say what happens on day 31.
7. Quote Business at 50 dollars a month and Enterprise from 40,000 dollars a year. The catalog stores the free plan and those figures in the price note, rechecked 2026-10-19.
8. Leave Marketo's commercial terms as a separate quote. The extract doc is not a price.

Common pitfalls

• Telling finance the programs moved because the leads did.
• Using a smart-list filter and treating error 1035 as a Mutiny rejection. It is Marketo.
• Assuming Business visitor intelligence reads Marketo because it reads two sales tools.
• Ignoring the free row. The catalog starting price is $0 with a free plan, and Business at $50 is in the note.
• Polling the export every few seconds. Adobe says the status moves once a minute.

Related catalog pages

• Best AI-native Adobe Marketo Engage alternatives (2026) — Which tool, compared
• What should replace Adobe Marketo Engage? — Switch narrative
• Mutiny product page — AI website personalization for B2B accounts — not another email MAP.
• Mutiny vs Adobe Marketo Engage — Head-to-head already in the catalog
• Marketing category — Catalog hub for this category